Updated: Apr 19, 2019
YOU'RE PROBABLY READING THIS AS IF I'M YELLING AT YOU!! Or maybe you think I'm full of excitement over something. Turns out, it's neither of those things, and I did it to grab your attention. Unfortunately, most of us feel that this is the only way to express any emotions or feelings through our text. Have you ever wished we had a way or special font to express sarcasm or anger or laughter? It would probably cut down a lot of confusion when communicating with our friends. Instead we use the all caps method and throw in a few emojis. But what if I told you that there is a way to express your emotions through text?
Next time you're at the movie theater, look at two completely different movie posters, one horror and one comedy for example, and imagine switching the font styles of the movie titles. It gives you a completely different feeling about that movie, doesn't it? Or perhaps a misconceived perception of the movie. Similar to colors, fonts give off a feeling when being read. Certain fonts are made to look scary or terrifying, others are meant to look fun and happy; some are neutral, some fancy, and some timeless. And some are simply overused and cliche.
Finding the right font.
When choosing your font for your next flyer or invitation design, you want to be sure that the font matches the mood and the theme in the purpose of the design. I would not use a terrifying looking font for a Christmas party invitation, nor would I use a fun light font for an informative sign in a corporate office setting. Same goes for readability; it would not be beneficial to drivers if a caution sign was in a script font, nor would it perceive the urgency and importance of the warning.
Also something to avoid is cliche fonts. Ask any graphic designer, and most will say that Comic Sans and Papyrus are the most (annoyingly) overused font that non-designers seem to be drawn to. Comic sans is popular for its near hand-written, fun, casual style. I personally see this font in corporate offices in the signature of a department manager. Talk about giving off the wrong impression like my movie poster example. Papyrus is widely used for yoga studios or the like, for its zen-like style. I've also seen this font on the side of a truck for a moving company; I'm not really sure if they're communicating that they are physically reliable or if they approach their job with a calm, centered mind (lol). I joke, but the point I make is real.
The importance of font choice is underestimated. When put together with color, you want to make sure the message you are trying to put out there is perceived correctly.
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