Updated: Apr 19, 2019
I'm starting off my blogging adventure with a series I'm going to call "Don't be THAT client" where I will touch on the various types of clients we designers come across. Some are more tolerable than others, and some are just...well, sometimes it's best to just turn down the project. Although this will be on the humorous side of things, the message is very, very serious...
I don't know how many times in the early stages of my business that I came across this client. While it wasn't that big of a deal back then, and any and all projects that came my way were significant, I would not accept a project that would undermine the quality of my work today. You're a start up business, we get it, you don't have a huge budget (or any budget for that matter) to work with. We've been there, trust us, we know how it can be. But do not expect to have a logo that says "beach resort" when you paid "dirt" for it. I'm just saying. But don't lose hope! If you are a business just starting up and have very little to work with, look for student designers or beginning designers. If you go to a well established freelancer who has been paid for their work (and it shows), I guarantee, you will make the hairs on the back of their neck stand....in fiery. Unless their ideal client is a start up much like yours and they can work with you.
But as a student or someone who is just breaking into the field, they are going to need designs to not only gain some practice, but to build their portfolio. This will help them learn the ins and outs of conceptualizing, visualizing, delivering, as well as customer service and being their own boss. You may have even created a working relationship with your now future designer who can then update or revamp the logo later down the road when you both have had some experience under your belt.
Also, never, ever, EVER tell a designer that it will be "great exposure". This may work for the student or beginning designer, but more established designers die a little inside when they hear this. Why? Because they're running a business, "exposure" does not put food on the table, keep a roof over their head, and pay their retirement. Would you take your car into a shop and tell them that you don't have enough to pay for the repairs, but it would give them great exposure if you leave them an excellent testimonial on their website? Think about it.
I hope this was helpful, if not humorous in some sort of way. If you enjoyed it, please subscribe and see more to come! Feel free to like and share with your friends and social networks!